The Shiny Way is Shinyst's philosophy, summarized in five commandments that guide everything we do:

"Late bloomers, but we shine brighter." Those who laughed at us have reached their prime. What they don't know is that now it's our turn, and we will shine even brighter.

“Ask your homies how they’re doing.” Life pushes us to compete, but helping each other out is way cooler. You never know what your friend is going through, so ask them, let them know you’re there for them.

“Break the mold.” Screw other people’s expectations. Dress however you want, live your life your way, and you’ll shine like never before.

“Life is your playground.” You are here to enjoy, to create, and to express yourself. Live life like a video game, where every day is a new opportunity to level up and have fun.

“Young at heart.” Adulthood tries to extinguish your inner child, but it’s your mission to protect it. That’s where your creativity, your energy, and your desire to keep playing come from.

ORIGIN

Shinyst was born in Barcelona in 2022 as a stainless steel jewelry brand, designed for those who were always the "weirdos" in class, those who once felt invisible. Today, those weirdos have grown up, they're ready to take control and shine like never before.

But confidence doesn't always come easily, and that's why we create pieces that not only adorn, but also inspire you to express your true self, to go from ordinary to extraordinary.

We are the most educated generation, yet also the most divided and disillusioned. That's why we believe it's the little details that make all the difference in everyday life. Every Shinyst accessory is here to remind you that you don't need to wait for the perfect moment to confidently show yourself to the world: the moment is now . Don't procrastinate your shine.

LORE

The protagonist of Shinyst is Frenchie , a teenage outsider with a French bulldog hat—hence his name. Frenchie embodies everything our brand stands for: those who were once marginalized but are now ready to shine.

Shinyst is more than a brand; it's an expanding universe. Each collection transports you to a different place, each with its own story. From an astronaut who always dreamed of space and found unexpected company there, to an arcade where a video game completely absorbs you... Oops! That last one is still to come...

HE'S NOT TYLER, BUT HE IS "THE CREATOR"

Meet Alejandro , the founder behind Shinyst. From Seville, he's a fashion content creator and, yes, quite the geek. He moved to Shanghai not only for love, but also to stop being a rookie and immerse himself in the world of factories, learning to create more original pieces in less time. If Frenchie were a real person, he'd be him. In fact, Frenchie is inspired by him and his French bulldog, Mr. Potato .

THE LEGO OF JEWELRY

Have you ever played with Lego? You know, all the pieces fit together. Well, we're the Lego of jewelry . You're like a video game skin that you can customize to your heart's content: build, create, express yourself. Personalize necklaces, bracelets, keychains, and even handbags with our charms and make your style as unique as you are.